Marketing is regarded as the
most important element in the growth of any company. Therefore, a career in
marketing can be very challenging and rewarding at the same time. While some
companies offer the job of marketing after graduation in any stream, with an MBA ,
B.Com or M.Com, it becomes much easier for getting a job in marketing. Some of
the most common corporate positions in the field are- brand manager, marketing
manager, market research analyst, new product manager etc. Therefore, it is not
difficult to find institutes that offer marketing courses in India .
Skills required for a Career in Marketing
Graduation from any stream is the basic qualification for getting enrolled in
the MBA in marketing. Candidates should be fluent in communication skills and
in the art of convincing someone. MBA in marketing is a two-year degree
program. Apart from the regular courses, MBA
in marketing through distance-learning mode is also available. Admission to
this course is generally given after the candidate has cleared an aptitude exam
as well personal interview taken by the particular college or institute.
However, apart from the marketing management courses, one can also pursue
various courses in marketing.
Scope for Career in Marketing in India
As India
is fast growing as a corporate hub of the world, a career in marketing becomes
very exciting. With the emergence of more and more multinational and domestic
companies joining the tide, opportunities for marketing professional are
abounding. From joining as a marketing executive, one can go on becoming a
marketing manager or product manager within a very short span of time. Thus,
those with a vision and passion for climbing up the ladder with hard work can
choose a marketing career.
Prominent Industries offering Career in Marketing
All the industries require qualified marketing executives who can lead their
company to the pinnacle of success. However, some of the leading industries in
India are Reliance, Tata, Bajaj, Hero Honda, ICICI, ABN Amro, Bank of Baroda,
Birla Sun Life and so many.
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